Disgusting and open white misogyny. Disappointed
Rihanna expresses humor and sheer diva in this video. She creates an action movie for this song. So brilliant! 🙌🙌🙌
Let the girls out and everything.
Bish can't have my money!!!
She has great talent and this video is really good. Shoutout to Mads. 😂😘
This video is absolutely revolting. It is disgusting to me how our culture has become so numb to violence that the brutal kidnapping and torture of a woman is considered to be entertainment. This video is perversive and nauseating. I do not intend to listen to Rihanna's music after seeing this video. Simply put, it is appalling.
A little dark for my taste, in terms of content. However, perhaps some of us have felt that way, if you've ever been cheated. :P
This isn't a church, get out of here. This is beautiful, funny, and just fun. All of the nay-sayers on here are just ignorant and don't know one thing about what it takes to make a video from its conception to its creation or what it even takes to orchestrate the various complex tasks like cinematography, design, performance, direction, production, and editing to name a few. There's more to it than meets the eye. Stop wasting your time scolding and go praise something you actually like. Wouldn't that make you feel better - to go to a video you like and give it praise rather than stalk out a video you dislike and give it condemnation? Great video.
Like brah brah brah - Ima have to go ahead and say this my new cut.
nudity, language, violence....what more could u want? lol leave it to riri to make a video even more gangsta than the song! BBHMM!!
WTP - What's the point...
Where's my refund?
The video was not that I imagine it would be. It was oversexed pretty violent and it jumped the shark! Many many times! I personally like the song but hated the music video
On YouTube this video is rated ma for violence language and nudity
Great job Rihanna😍😍
I'm no diehard Rhianna fan, but she nailed this one. Perfect for this song. Love it! ❤️
What’s appealing about being a thug with a talentless song? Use what you have and stop trying to reach the weak trash.
she killed it!
What possible redeeming quality is there to producing a music video where the “artist” glorifies violence to this extent? There is nothing redeemable about this video at all. And to think that young minds are watching this video and wanting to emulate the behavior of this “artist.” No wonder our society is corrupting from within. So, it’s okay to kidnap someone? To treat them violently? And whose exploiting women now? This is just TRASH.
Going for shock value approach to ratings. Pure trash
Artistic , sassy and fresh! Great Job👍🏼
I hope she wins awards for this.... Hopefully she gets at least directorial acknowledgement for thinking far outside the box..
It's the worst video I've ever seen. I don't understand why she even released the video, it's disgusting. And the worst part is that she released it after she released American oxygen. Hope she doesn't become the bad artist she's trying to be
terrible example for today's youth. Her signing is terrible as well.
I'm not sure if I should be more mad a Rihanna for making this disgrace or at Apple for allowing this on iTunes. Lost respect for both tbh
Rihanna’s obsession with glamorizing violence is pretty disturbing. Especially coming from someone who was a victim… How could she possibly justify Spousal Abuse??? It’s a real issue that real people go through, and it’s disgusting that she Glamorized it like it’s “Cool” or “Edgy”. Rihanna is the same person who was crying on national television about how Chris was a “monster", and she doesn’t see anything wrong with this video??? Disgusting.
000000000 trash go buy Eminem's phenomenal video
Buy Cool For The Summer by Demi Lovato
And if you weak hoes can't take it, don't watch it.
This should hit #1 on billboard!!! Amazing!!!
The fact that most of the people like this video just shows how many idiots they are in America now. You say it is ok to use the N word, but let one white person say it and they are a racist?? Total lack of self when you have to stoop to this level.
Probably the best music video ever. If you don't appreciate that this is a music video with meaning and not just her standing there singing(like many other artists vids) than go get a brain so you can understand the correct way to do a music video... Because this is how you do it
Pulp fiction by Rihanna
This music video was amazing. From the scenery, to the storyline, to the cut at the end. I'm still not over it.
I love it and the video has an idea and it fits the song perfectly
Well done Rihanna 😍
Can't wait for R8
The best video released this year!!
Ok. This is good. But not rihanna good.. But it's still somewhat a good music video with a good story line within it. An A for me.
Love it. I don't expect anything else but hardcore from her. Great actress!!
Going for shock value. Video is bad just like her singing. Pointless!!!! Times up, 15 minutes over along time ago.
Sorry Rihanna but u stoop too low.
Speechless. This video slays
Such a beautiful interesting video, so glad someone is still making good music videos... My favorite Music Video in a LONG TIME. Watched it like 100000x & will buy it... Good job Rihanna! #R8 is coming ✨
Still love you Brit lol but this is what music videos used to be I love it
I really loved this video
You did a good job Rihanna
Ps. I love you and your music😋☺️😍
Super entertaining and funny proving that music videos can still make an impact.
VIDEO OF THE YEAR!!!!
The fact that rihanna directed this is just amazing
EPIC!! Happy to buy my copy! Silly they banned Rihanna’s video and not so many others…but now hopefully she WILL make some money instead of everyone watching free. I needed to update my Rihanna Library so I’m thankful she had it already digitally mastered for ITunes..Lucky me! Navy and TEAMBREEZY 4lyfe
Amazing amazing amazing video thank you rihanna ♥️♥️
R8 she killed it this is gonna win her the best video of the year ICON!!
Love it....bringing back real videos. Its all about the art
Loved it! So kill bill , Gone Girl type ish!
Even though it's uncomfortable to watch, it definitely possesses the correct attitude and spirit. It's like art, sometimes it feels wrong but there is a undeniable beauty behind it.
It was absolutely worth the wait and it was really incredible, I'm proud of Robyn! Her best video to date in my opinion!! She did a very excellent job, because this was not what I was expecting but I am love with the video 😍👏🏾 #BBHMM
Completely lost respect for her as an artist
This music video is satanic and promoting violence
She crosses boundaries for shock value and has no self-respect
She is trash
Don't act like you forgot。。。。。💸💰💸💰💸