In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Apple Books: Customer Ratings

Average

3.5 (1,623 Ratings)

Apple Books: Customer Reviews

Fantastic book, what's with the notes?

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GasKidakaWolfeKid

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2017-06-30

Great book, really enjoying it. Trying. To figure out what the deal is with the notes. They seem to be about particular parts of the book with some extra detail provided but there are not footnotes nor links to get to them from the text in the ebook. Kind of annoying

Amazing.

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merc4hire.chris

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2017-04-17

This book is a long and difficult journey.

But if you have the patience to read through it and be introspective on how the concepts apply to you and others in your life, you'll find that it was more than worth it.

Interesting book!

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bookreviewer12

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2017-03-07

Really gave me a lot to think about.... recommend!

English Prof

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Bo Atlanta

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2017-02-04

Not a native English speaker. The book is written in a very basic English. Kahneman should have hired a good translator to make it readable. There are thousands books that someone should read first before touching on this ABC.

What for this guy got a Noble prize? Kahneman doesn't know the answer either.

A Fascinating and Enlightening Read!

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Jigglyfished

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2014-07-14

I took my time reading through each chapter, trying to understand the implications of his research. Although the matierial was tough to get through at times, what I learned about the limits and nature of the human mind was worth every penny. There are important lessons in this book for anyone who wants to live their life with a sharp sense of self-awareness.

word search and index poor

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Filitosa

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2014-05-09

the book is great.

the problem and reason for the two star is either the publisher or iBooks have a problem. there are nopage numbers in the index, nor does clicking on the word in the index take you anywhere. double clicking brigs up dictionary. search engine very selective, couldn't find amygdala, nor golf

Amazing

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ericccs_lau

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2014-01-27

A great addition for those who wanna know more about self, habits and thinking

👎

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Kareohline

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2014-01-16

So difficult to read. Can't finish

Applicable to business and life

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cubesly

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2013-12-29

10/10 I think. I disagree that this book is difficult to understand. I think it is made really easy given his many, many examples. I'm an Entreprenuer and I think this book applies really well to marketing, sales, and communications with consumers or partners. But you need to apply the logic yourself and adapt it to your environment the author won't make that connection for you.

The economist had an article about advertising and how this book has changed ads. But the author will not consult for them says the article. I respect that. Again, this does help business skills if you apply it.

Read the sample and you will know if you want more.

Much Knowledge and Wisdom From the 2002 Nobel Laureate for Economics

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One Suitcase

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2013-09-04

A trove of knowledge and wisdom by the 2002 Nobel laureate for Economics.

Difficult

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PriceChopperFan

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2013-06-04

Difficult to read. It's a collection of summaries of psych experiments. Difficult to apply to the business world. I don't think I will invest the time to finish it.

Excellent description of the intricacies of the Mind

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Mercurio Dorado

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2012-10-30

The beginning of this book will seem very familiar, since we have all heard about the "two brains", left brain, right brain, intuitive and rational thought. However in this great book, amazingly deep yet very readable, Daniel Kahneman takes us on a gradual but unequivocal road to understand how these two systems ( which he calls System 1 and System 2) work together in our mind. And it is truly surprising that through the explanation of decade long psychological research by a number of important scientists, we come to understand that the mechanism of the mind can be studied scientifically, and that we are able to understand how all of this research affects us in our everyday life and in all of our social interactions and ultimately in the road that we take as human beings.

Must read to understand human behaviour

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Ninoflino

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2012-09-15

This book explains through many interesting experiments how the human brain processes information and makes decissions. A few of the times the information is processed through our rarional side and thus rational decisions are made, but most of the time the information available is processed through our intuitive system and here decisions are made without any quality control. A great explanation on why we often make stupid decisions!

Superb!

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Lghthselady

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2012-08-03

Professor Kahneman has provided us with an intellectual memoir of a life-long study, along with his colleague the late Amos Tversky, of cognitive outcomes. The simple shorthand: most people are not rational decisionmakers. For many years I have used their findings in my profession, with outcomes they predicted, so I find Kahneman's book a capstone of what he (and Tversky) understands so well...we're rarely rational decisionmakers in matters that usually matter so much. Dr C.

Overpriced if your already

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superspecialgueststar

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2012-07-01

think in the ideal ways and furthermore are able to assess that in your life at any given time. So I think it's like how there's a melody to everything and someone might buy this book trying to find the harmony but the ones who already hear it and even found a way to sing along will see that's it's the chords we naturally are aware of and it's a melody we can hear our minds play along to everything. But the ones who hear this book and chorus but fail to find notes that match or clash will end up tortured by song when they fail to find a way to sing along.

Fascinating

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Adalheid

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2012-04-26

Clearly written and deeply interesting.

Thinking,Fast and Slow

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Highplainscat

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2012-02-20

I appreciate the effort it took to write this book.I also appreciate

the effort it took for me to read it . I am very glad I did. It is not

often that you come to understand the why of decisions you have made.

This book gave me a better view of the world I live in.

My System 2 Was Exhausted After Reading This Book

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sjsla

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2012-02-18

This is a fascinating and thought-provoking book. Will make you think about thinking. After reading this book, my System 2 is exhausted and all my System 1 wants to do is to look for a dime on a copier to place a bet on a gamble (you have to read the book to understand).

Warning

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D Bajusz

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2012-02-17

Pretty difficult read.. 1/3rd through it and I don't think I'm going to finish it.

Bears reading slow and carefully …

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Bruks

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2012-01-02

There is a lot of room to disagree, or argue with the book or yourself about ideas

put forth in "Thinking; Fast and Slow". The ideas presented are put forth in a very

gentle way non-rhetorical, and it helps because there is a lot here to absorb that a

reader could miss or go by. There is a lot to consider and fine nuance in the words

as well.

While not jammed down your throat, or so dry as to be unpalatable, "Thinking"

treads an elegant careful and respectful path as it reveals what has been studied

about the way brains work in an almost holographic way that helps to reinforce

the ideas, and also find fine distinctions.

As I read this book I could not help but think of a million ways we do thing inefficiently

because our of virtual stone age model of the inside of our heads. It's really scary as

a matter of fact just how we have built up these colossal scaffolds of habitual reality

that we never question or even look at.

This is one book that is not like all the rest, and there are a lot of them out there too,

many good, some bad, some just repeat the same things in all the others. This book

felt precisely put together to inform the reader in the best way by an expert in his field.

Excellent, 5/5.

Thinking

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ffllower

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2011-12-09

I love it already and only 1/4 into it.

Dr.

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Ayalti

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2011-11-23

Wonderful book. Full of insights into a number of aspects of psychology. Makes it quite clear why models of the economy based on rational actors can't be right. I have to reread it to try to turn the many ways humans tend to make mistakes in thinking into a coherent whole.