Against all odds to succeed, Steinfeld’s journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. 

 

To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core.  

 

Learn Steinfeld’s “Four Es”—a set of guiding principles that help overcome any obstacle to your organization’s success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride.

 

In these pages, you’ll also learn specific, actionable tactics, including: 

  •  How to start a business with little money and experience

  •  Ways to avoid the early failure that plagues many businesses

  •  Strategies to scale beyond the startup phase

  •  Exactly how to communicate with boards and investors

  •  Proven lessons to attract potential acquirers of your company 

 

Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It’s a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.